Privacy Policy

Last updated October 2026

Sprinklerly ("Sprinklerly," "we," "us"), operated by F&S VENTURES LLC, a Delaware limited liability company with its office in Minnetonka, Minnesota, provides operations software for irrigation and sprinkler contractors: scheduling, dispatch, route planning, work order management, and backflow-test compliance tracking. This policy explains what we collect, why, and how you can control it.

What we collect

• Account information you provide directly: your name, email address, and business name.
• Customer and property data you enter or import: your own customers' names, contact details, property addresses, and irrigation-system details (controllers, zones, components). This is your business data, entered by you or your staff, or imported from a file you upload.
• Information your customers submit directly: if you turn on online booking or the customer portal, your customers can submit their name, contact details, property address, a description of the problem, and photos or short videos. We treat it as your business data, the same as data you enter yourself.
• Sensitive property notes, such as gate codes or access instructions, which are encrypted at rest and never returned in plain form by any part of the application beyond what your own staff can see while working a job.
• Compliance records: technician certifications, backflow-test results, and contractor insurance/license documents you upload or record, used to power renewal reminders and compliance reporting.
• Usage and audit data: a record of bookings, work order status changes, and staff actions, so you have a history of what happened and when.
• Location data: property and service-area addresses are sent to Mapbox to convert them into map coordinates, and to calculate drive times between stops on a route.
• Generated documents and uploaded photos: backflow-test reports and certificate-of-insurance packets (PDF files), and property or booking photos and videos uploaded by your staff or your customers, are stored privately in Cloudflare R2 object storage and can only be opened through a time-limited link.
• Subscription billing information, once paid Sprinklerly plans are available: handled entirely by our payment processor. We will never see or store your card number ourselves.
• Website and app analytics: to understand how people find and use Sprinklerly, we use two third-party analytics tools. Google Analytics 4 (Google LLC) runs on this marketing site and records visit data such as pages viewed, referring site, approximate location (derived from IP address), and device and browser type. Microsoft Clarity (Microsoft Corporation) runs on this marketing site and in the Sprinklerly app, and records how pages are used (clicks, scrolling, and anonymized session replays) so we can find and fix confusing screens. Clarity is configured to mask your customers' details, property information, and all money amounts, so that data is never captured in a replay. When a business schedules its first job, our servers also send Google Analytics a single event marking that milestone, tagged with a random identifier for the business account. It contains no customer, property, or contact data. Both tools set cookies or similar identifiers. You can block them with your browser's tracking protection or an ad blocker, or opt out of Google Analytics with Google's browser add-on. Neither provider receives the customer, property, or compliance data you enter into Sprinklerly.

What we don't do

• We never sell your data, or your customers' data.
• We don't share your customer or property data with third parties except the infrastructure providers that operate Sprinklerly itself, under standard confidentiality obligations.
• We don't use your business data to train unrelated products or for advertising.

How we use your data

Data is used to operate the features you're using: scheduling and dispatch, work order tracking, backflow-test and certification tracking, price-book estimating, and the notifications that keep your staff informed of handoffs. Compliance data (certifications, test results, insurance documents) is used only to power the reminders and packet-delivery features you use, and to keep an accurate record for your own reference.

Text message (SMS) notifications

If a contractor using Sprinklerly enables SMS notifications and one of their customers opts in and provides a mobile phone number for that purpose, we use that number solely to send the text messages the customer opted into (for example, appointment confirmations and reminders), delivered through our SMS provider, ClickSend. We do not sell or share your mobile phone number with third parties for their marketing purposes; it's shared only with our SMS delivery provider, strictly to deliver the messages you requested. Reply STOP at any time to opt out of further text messages. Message and data rates may apply. See our Terms of Service for the full text messaging terms.

Payment processing

We're building support for card-on-file payments between you and your own customers, processed through Stripe, a PCI-compliant payment processor; it isn't available in the app yet, and we'll update this section with the specifics before it is. Once it is, a customer's card details will be entered directly with Stripe and never pass through or get stored on Sprinklerly's own servers, and funds will be paid out to your business's own connected Stripe account, not held by Sprinklerly.

Separately, when paid Sprinklerly subscription plans go live, those subscriptions will also be billed through a PCI-compliant payment processor, the same way.

Data retention and deletion

You can request export or deletion of your account and its data at any time by contacting us at hello@sprinklerly.com. Some compliance-related records (for example, backflow-test history) may need to be retained for a period consistent with applicable regulatory requirements even after an account is otherwise closed; we'll tell you specifically what applies if you ask.

Your rights

Regardless of where you're located, you can ask us at any time to: tell you what data we hold about you, correct anything inaccurate, export a copy of it, or delete it. Email hello@sprinklerly.com and we'll act on it. We do not sell personal information, so there's nothing to opt out of on that front.

Security

Passwords are hashed with a modern, salted algorithm and never stored in plain text. Sensitive property access notes are encrypted at rest. Every connection to Sprinklerly happens over HTTPS. Staff access is scoped to your own business's account, and staff members can enable two-factor authentication on their own login.

Hosting & sub-processors

Sprinklerly's application and database are hosted on Render, in the United States. Transactional email (invitations, password resets, notifications, generated reports) is sent through Resend. Address geocoding, map display, and route travel times are provided by Mapbox. Text-message notifications, where enabled, are sent through ClickSend. Generated PDF documents (backflow reports, certificate-of-insurance packets) are stored privately in Cloudflare R2. Stripe is on file as our future payment processor, ahead of card-on-file payments and Sprinklerly's own subscription billing going live. Website and in-app usage analytics are provided by Google Analytics 4 and Microsoft Clarity, as described above. Application errors are reported to Sentry (Functional Software, Inc.) so we can find and fix them; error reports can include technical details of the request that failed, with personal details filtered out. Spam protection on our sign-up, contact, and booking forms is provided by Cloudflare Turnstile. As additional integrations go live, we'll update this section to name each new provider before it starts processing your data.

Changes to this policy

We'll update the date at the top of this page when this policy changes, and for material changes we'll notify account holders by email.

Contact

Questions about this policy: hello@sprinklerly.com.